Promote your jewellery for Father’s Day
While generally not as lucrative as Mother’s Day for most jewellers, don’t overlook the potential sales opportunities presented by dad’s special day. According to a survey by dunnhumby (a customer data science company with a footprint in South Africa) 57% of respondents spend the same amount for Father’s Day as they do on Mother’s Day. Unfortunately, these amounts are reportedly on average between R100 and R300 for the majority, but if your clientele splurged for mom, they’re likely to do the same for dad.
5 ways to make your jewellery more eco friendly and ethical
There is a massive and growing trend towards mindfully made products, and jewellery certainly is no exception. Embarking on this path starts with introspection about what will work for your brand, and what is achievable at your scale of operations. How can you reduce the burden on the Earth and benefit or support local people? Where do your materials come from? Whose hands and lives have they touched along the way? What environment were they made in? Here are some pointers to get you started on your journey to feel-good jewellery production:
How to market your jewellery for Mother’s Day
Considered one of the jewellery industry’s peak sales periods, Mother’s Day can be a big money maker for certain industries, and jewellers need to aggressively position themselves as the go-to choice for high-end gifts. 70% of South Africans polled on social media expressed positive sentiments around the day, and it’s celebrated across all ethnicities, religions and cultures.
Guidelines to help you apply for your Jewellers Permit
The Jewellery Council of South Africa has released some helpful hints on how to ease the process of obtaining your jeweller’s permit, as well as documentation to assist you with your application.
Theft prevention tips for retail jewellers
Jewellery stores are high-profile targets for criminals, and retail jewellers are at the greatest risk. The JCSA has set up regional WhatsApp groups in order to circulate information related to crimes that affect our sector, and the below tips were recently shared:
Join CPM in supporting our healthcare heroes
CPM have embarked on a drive to honour, thank and support our frontline workers via the highly-respected Gift of the Givers foundation. By donating non-perishable food items and brand-new items of clothing, these heroes can feel appreciated and comforted. We challenge the industry to join us in supporting this initiative to raise funds and procure food and refreshments for medical staff at hospitals as they toil through the long and lonely hours.
Security Alerts – Crime expected to increase as a result of the lockdowns
Unfortunately, criminals are once again targeting jewellers with alarming frequency. The majority of recent incidents have affected retailers inside shopping malls and have resulted in extensive damage to premises, however in this current economic downturn as a result of lockdowns, we urge everyone to remain vigilant.
Farewell Colin Campbell
Mr Colin Campbell – a stalwart in our industry and a long-standing and loyal client of Cape Precious Metals – began his career in jewellery in London in 1972. He moved to South Africa in 1982, where he was involved with the Ekurhuleni Jewellery Project from 2008 until his retirement at the end of January 2021. Under his watchful eye, the EJP shepherded over 80 students through their theoretical and practical jewellery skills training programmes, with a successful uptake of over 60% of these students entering full-time positions within the jewellery sector.
Please take note of CPM’s updated COVID-19 safety protocols
How to market jewellery for Valentine’s Day in a lockdown
At the time of writing, South Africa is back under level 3 restrictions, and rumours abound that a harder lockdown is on the cards. With the pandemic still a pervasive part of daily life, this year’s Valentine’s Day strategy must take this challenge into account. As COVID-19 infection rates increase and people avoid malls and retail spaces, your online presence will need to do the heavy lifting, and the focus this year should be on your digital marketing campaigns.