Please take note of CPM’s updated COVID-19 safety protocols
News Nugget – January 2021
How to market jewellery for Valentine’s Day in a lockdown
At the time of writing, South Africa is back under level 3 restrictions, and rumours abound that a harder lockdown is on the cards. With the pandemic still a pervasive part of daily life, this year’s Valentine’s Day strategy must take this challenge into account. As COVID-19 infection rates increase and people avoid malls and retail spaces, your online presence will need to do the heavy lifting, and the focus this year should be on your digital marketing campaigns.
CPM proudly sponsors University of Stellenbosch exhibition titled: “In-between”
Every year, CPM sponsors metals for students at the University of Stellenbosch for their exhibitions or year-end awards prizes. Falling within the Visual Arts Department, the division of Creative Jewellery and Metal Design is focused on educating jewellery design as a critical discipline that allows students to reflect on their surroundings and translate their ideas into three-dimensional wearable artworks that communicate and stimulate thought.
News Nugget – December 2020
Which Mobile Panic Apps are best for you?
We all understand the risks associated with living in South Africa, but as an industry that handles the storage and transportation of high-value precious metals, gemstones and diamonds, we need to be especially cautious. Team CPM has compiled a list of the most prominent apps available and run them through the filter of what a South African jeweller would require in the event of a high-stress crime incident like an armed robbery at your premises, a hijacking or mugging.
News Nugget – November 2020
Selling Jewellery Online in South Africa – Part 2: Social Media
Social media has become an integrated part of our lives. It’s how we communicate, share and find news and new content, and it’s a way to spend leisure time or connect with your friends and family. The average user dedicates around 2 hours of their day to sifting through content on their preferred platform, and that amount of time spent on one site makes it prime real estate for any business looking to reach new customers.