As a visual search engine, Pinterest is a goldmine for jewellery brands looking to gain visibility, attract new customers, and increase sales. With its image-rich interface, Pinterest is more than just another social media platform—it is where many consumers begin their shopping journey, gathering inspiration and saving their favourite jewellery styles. By refining a digital marketing strategy, a jewellery brand can not only capture the customer’s eye but also spark their imagination.
Here are two ways to enhance and expand a Pinterest presence.
- Fine-Tune the Profile for Maximum Impact
Ensuring a Pinterest profile is optimised for discovery and engagement is crucial.
A high-quality logo with dimensions of 165 x 165 pixels should be used. This ensures clarity and recognisability, even when displayed at smaller sizes in comments or pins. As Pinterest displays profile pictures in a circular format, care should be taken to ensure no important details are cropped out.
Additionally, the page description should be keyword-optimised, incorporating search terms such as “luxury jewellery” or “custom engagement rings” to improve SEO and attract the right audience.
A website link should be included near the top of the description, ensuring it remains visible before the text is truncated, making it easier for potential customers to find and visit the website.
- Create Pins That Captivate and Convert
Pins should not only be visually appealing but also encourage action.
High-quality, professional photography is essential to showcase the unique details of each jewellery piece—whether it is a close-up of the intricate setting of a diamond ring or enhanced lighting to highlight the vibrant colour of gemstone earrings.
Each image should be accompanied by compelling descriptions and clear calls to action, such as “Explore Our Collection” or “Discover Your Favourite Style.”
This approach not only captures attention but also stimulates curiosity, encouraging pinners to engage with the brand. Every pin should be crafted to be share-worthy.
Our Opinion on Pinterest Marketing
Pinterest offers jewellery brands an incredible opportunity to connect with their audience in a visually compelling way. With its focus on discovery and inspiration, it serves as the perfect platform for showcasing jewellery collections, allowing consumers to explore, save, and ultimately purchase products. By creating curated boards and using rich, high-quality images, jewellery brands can not only elevate their online presence but also spark meaningful connections with potential customers.
The platform’s shopping features provide an excellent way to convert inspiration into action, making it easy for users to purchase directly from pins. Additionally, Pinterest’s search and discovery tools help brands gain visibility among users who are actively searching for products, making it an invaluable resource for growing brand awareness and driving sales.
Overall, Pinterest is not just about showcasing jewellery—it’s about creating an inspiring, seamless shopping journey that leads customers from discovery to purchase.
Article inspired by: Emmanuel Raheb