News Nugget – December 2021
Security recommendations for retail jewellers over the Festive Season and beyond
The Jewellery Council of South Africa has republished their recommendations with regards to crime prevention. A tragic trend is noted in which stores that were recently victims of robberies did not have the following protocols in place:
Holiday Email Marketing for Jewellers
If you’ve not yet planned out your year-end email campaigns, now is the time to get to it! No matter what you might hear from the social media gurus, email is still one of the most powerful marketing tools at your disposal, with the best ROI that outperforms even organic search (SEO). Harness email’s ability to yield maximum conversion with these pointers:
News Nugget – November 2021
Introducing Samuel Manyisa: new Centre Manager at the Ekurhuleni Jewellery Project
The Ekurhuleni Jewellery Project recently welcomed business wiz Samuel Manyisa as its new centre manager. While his predecessor Colin Campbell’s extensive knowledge of jewellery manufacture ably led their stable of trainers and moderators, Samuel’s appointment injects a new level of entrepreneurial know-how.
News Nugget – October 2021
Calibrating your jewellery scale
It goes without saying that an accurate scale is the only kind you want in order to track your use of metals and help determine pricing of finished products. This is especially pertinent when weighing smaller items and quantities, or gemstones (remember that one carat is equal to exactly 0.2g, or 200mg).
Digital security for jewellers: protect yourself from hackers and scammers
Ecommerce has boomed as a result of lockdown regulations. Jewellers who previously had lagged the trend quickly felt the disadvantages of not having a digital retail presence, and many sites were cobbled together quickly as something to tick off the list. But these sites are not a one-and-done job.
News Nugget – September 2021
Basic videography tips for jewellers
Article contributed by CPM videographer Brad Jackson The key to taking quality videos of your jewellery products and pieces is utilising what you have at your disposal to its full potential. Camera equipment can be rather costly, and although I am lucky to use some nifty gear these days, I still make my own fittings and camera components if the need is there. Most phone cameras are in serious competition with entry/mid range DSLR cameras. As long as you have some form of video-recording device, basic content creation is possible!