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Continue reading News Nugget – May 2021

Refining is not as simple as it sounds, despite what that dodgy YouTube tutorial tells you. DIY projects may put your safety, reputation and profits at risk, and can have unpredictable and disastrous results for your finished jewellery pieces.

Continue reading Why shouldn’t jewellers do their own refining?

While generally not as lucrative as Mother’s Day for most jewellers, don’t overlook the potential sales opportunities presented by dad’s special day. According to a survey by dunnhumby (a customer data science company with a footprint in South Africa) 57% of respondents spend the same amount for Father’s Day as they do on Mother’s Day. Unfortunately, these amounts are reportedly on average between R100 and R300 for the majority, but if your clientele splurged for mom, they’re likely to do the same for dad.

Continue reading Promote your jewellery for Father’s Day

Continue reading News Nugget – April 2021

There is a massive and growing trend towards mindfully made products, and jewellery certainly is no exception. Embarking on this path starts with introspection about what will work for your brand, and what is achievable at your scale of operations. How can you reduce the burden on the Earth and benefit or support local people? Where do your materials come from? Whose hands and lives have they touched along the way? What environment were they made in? Here are some pointers to get you started on your journey to feel-good jewellery production:

Continue reading 5 ways to make your jewellery more eco friendly and ethical