CPM & Industry News

Guidelines when utilising an XRF scanner

The Executive Committee of the Jewellery Manufacturers Association of SA (JMASA), in conjunction with other experts, have created Guidelines when utilising an XRF scanner. These guidelines will assist the analyst with the analysis of gold and gold alloys used in the jewellery manufacturing industry by making use of a surface XRF scanner.

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How to market jewellery to Millennials

Millennials

Millennials tend to get a bad rap, especially from older folks. The term conjures up mental images of lazy, entitled kids permanently glued to mobile devices, but did you know the leading edge of this generation is now 38 years old? The term technically encompasses people born from 1981 ‘til the late 1990s (some institutions stretch the birth dates to as late as 2004), making Millennials the largest and most influential generation to date, with substantial buying power.

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How to photograph jewellery with your smartphone

CPM Jewellery phonography

Today’s marketplace is undeniably, and increasingly, online. Phonography (a term coined to define photography using a smartphone) is a cost-effective, convenient and user-friendly way to produce images good enough for your website and social media accounts, and perhaps even for display on smaller printed materials. Make no mistake – this will not produce the same result as DSLR cameras, and you may want to spend a bit of money on a better camera app, tripod or proper grip attachment or even a lens – however there are cheap DIY hacks for this you can try as well. Team CPM have put together 7 tips to get you going:

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CPM 25 years article


CPM Advert in the November edition of Jewel Trader

CPM Sink Trap Advert


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