About Us
Get to know us better
Our Values and Motivators
We understand
We’ve served tens of thousands of jewellers and our staff contingent includes professionals with previous experience in the trade. We know how tough it can be to navigate the red tape, juggle business responsibilities and keep the creative juices flowing. We’re happy to assist with product advice so you can deliver great work to your clients, on time.
Code of Ethics
It’s our belief that business should be a force for good. We hold ourselves to high standards and have systems in place to ensure staff accountability. Only metals from verifiably legitimate sources are allowed in our refinery, and we operate in a socially responsible and ecologically sensitive manner.
We’re not going anywhere
We’ve been around since 1994. We’ve watched the fly-by-nighters and the flash-in-the-pan chancers come and go. We’ve grown with this community and are committed to its success. Our 4 branches around the country are well established and all facilities undergo regular improvements.
We’re an award winning business
Manufacturing Excellence
As a registered precious metal refinery, CPM specialises in the recycling of precious metals, utilising modern techniques for maximum recovery and returns. We refine all jewellers’ waste including sweeps, filings, polishings, old jewellery solids and (the little-known) sludge. We also recover silver from a wide variety of photographic material including X-Rays. Our manufacturing growth has resulted in Cape Precious Metals building our own manufacturing Hub at our head offices in Cape Town. All manufacturing processes are now centralised in the Hub including our sister company Moon Investments and very shortly our own findings manufacturing operation.
We pride ourselves on nurturing relationships
We Put People First
It’s our goal to stock the largest range of high quality, fair value and up-to-date necessities for jewellers, including tools, cleaners, components, castings and findings. We also offer CAD design, wax model and casting services as well as in-house assay facilities.
Our business philosophy puts people first. We pride ourselves on nurturing relationships, and our team is on hand to offer technical assistance and product advice. Some of our sales execs are jewellers who left the trade, and who keep an ear to the ground for opportunities to serve our dynamic industry.
Up-and-coming jewellers hold a special place in our hearts. CPM sponsors student awards and we play an advisory role to Universities looking to integrate pupils effectively into the trade. We see too many smart, hard-working jewellers unprepared for the struggles of running a business in a tightly regulated market, and we’re working to change that.
CPM corporate culture embraces diversity, with a core internal focus on educating and training our 60+ team members. We believe it’s vital to provide growth opportunities both within our company and the industry as a whole. Our experienced and committed management team, some of whom have been with CPM for 20+ years, lead the search for new ways to provide exceptional service to our customers.
We run a socially responsible and sustainable business
Registered precious metal refinery
We operate within a socially responsible and sustainable business framework, and we are members of the Jewellery Council of South Africa. You can trust us to support you with integrity across Southern Africa.
CPM adheres to responsible, ethical, social and environmental practices which respect human rights throughout the diamond and gold jewellery supply chain, and we’re continuously improving our processes for higher standards of responsible practices and transparency.
We are proud to be playing our part to ensure that refining processes do as little harm as possible to the planet, and that our suppliers are not involved in forced or child labour, human rights abuses, or illegal or criminal practices.
You can be assured that your jewellery is not indirectly funding terrorist or illegal armed groups, and that its metals come from legitimate sources that are not involved in money laundering, fraudulent activity, bribery, corruption or conflict-affected mines.
We believe in business as a force for good. If you’d like to do business with CPM please download and complete our Supplier Application forms or Customer Application Forms and email them to orders@capepreciousmetals.co.za